Karen Wazen Launches Men’s Eyewear Collection to Grow Her Brand

DUBAI — Lebanese influencer and entrepreneur Karen Wazen has launched her namesake brand’s first dedicated men’s sunglasses collection, marking a new chapter for the Dubai-based label.

The range features six styles designed for men, including the rectangular Oliver, vintage-inspired Drew, rimless John, and slim metal Bob. The campaign is fronted by Wazen’s husband, Elias Bakhazi, who has long worked behind the scenes of the business.

“From the very beginning, this brand has always been an extension of who I am, and family has always been at the heart of everything I do,” Wazen said in a statement. “When designing the collection, I found myself constantly asking, ‘Would Luch wear this?'” she added, referring to her husband’s nickname.

Since its launch in 2018, the Karen Wazen label has grown from an influencer-led venture into an internationally recognized accessories brand, with celebrities including Hailey Bieber, Kristen Bell, and Dua Lipa spotted wearing its pieces.

The new collection is available through the brand’s website and at select retail locations, including Dubai Mall, Mall of the Emirates, Mirdif City Centre, and ABC stores in Lebanon.

Wazen, who has 7.8 million Instagram followers, rose to prominence through fashion and lifestyle blogging and has brand deals with Dior and Burberry. She regularly attends international fashion weeks and was present at this year’s Grammy Awards in Los Angeles.

Also Read:

How Middle East Conflict and Hormuz Closure Are Boosting the US Dollar

Five Practical Steps to Strengthen Trust in Agentic AI Across UAE Organizations