Sezane Taps Imaan Hammam for Its Latest Autumn Fashion Campaign

Dutch Moroccan Egyptian model Imaan Hammam is fronting Sezane’s latest autumn campaign, marking what the French fashion label is calling a “new era” under founder Morgane Sezalory.

Unveiled on August 23, the Fall 2026 collection debuts alongside a refreshed visual identity and new logo, reflecting Sezalory’s decision to evolve the brand after more than a decade. Hammam stars in the campaign, photographed by Mark Kean and styled by Alex Carl.

The collection stays true to Sezane’s signature focus on wardrobe staples while introducing a more structured, confident aesthetic. Voluminous shoulders, dramatic funnel-neck collars, and tactile fabrics feature prominently across short jackets, coats, and trench coats, with faux fur, wool, and leather lending texture to the season’s offering. Standout pieces include oversized coats, relaxed trousers, and generous slouchy totes, alongside updated takes on the Parisian-inspired separates the label is known for.

The campaign follows a standout summer for Hammam, who walked the runway at Jacquemus’ highly anticipated “Le Bonheur” show, staged on the rocky Ile de la Pietra in Corsica. In the exclusive co-ed presentation, Hammam walked a dramatic runway built into the islet’s slopes, leading to the iconic Pietra Lighthouse with the Mediterranean as its backdrop, wearing an all-white, coastal-inspired look from the collection.

Hammam regularly celebrates her Moroccan and Egyptian heritage across social media and at international events, using her platform to champion Arab representation. That commitment also drives her passion project, Ayni, an archival platform launched last year dedicated to preserving and celebrating Arab artistic expression through her perspective.

One of the most in-demand names in the industry, Hammam was scouted at Amsterdam’s Centraal Station before making her catwalk debut in 2013 in Jean Paul Gaultier’s couture show. She has since walked for major fashion houses including Burberry, Fendi, Prada, Bottega Veneta, Marc Jacobs, Moschino, Balenciaga, and Carolina Herrera, and has starred in international campaigns for DKNY, Celine, Chanel, Versace, Givenchy, Giorgio Armani, and Tiffany & Co., among others.