Gigi Hadid Previews the Latest Fall Styles From Guest in Residence

US-Dutch-Palestinian supermodel Gigi Hadid gave fans a first look at the fall 2026 collection from her knitwear label Guest in Residence this week, with the brand confirming the range launches on August 27.

The label shared a seven-second clip on Instagram showing a herd of horses cantering across a fenced ranch pasture, framed by pine forest and mountains in the background. Yellow text overlaying the video read “Fall 2026” and “Launching August 27,” with no garments shown in the teaser.

This season also marks a significant expansion for the label beyond knitwear, with Guest in Residence introducing its first-ever women’s denim collection. The line was developed in collaboration with US denim designer Benjamin Talley Smith, whose past work includes collaborations with Khaite, Madewell, and Rag & Bone, according to WWD. “Denim has always been at the heart of how I dress it’s what I live in alongside cashmere; that combination has become my uniform,” Hadid told the publication.

The denim collection centers on four core silhouettes: the Traveler, a high-waisted wide-leg style; the Everyday, a relaxed straight leg; the Weekender, a tapered cut finished with a raw hem; and the Workday, a carpenter-style pant featuring double-knee patches and a hammer loop.

Hadid founded Guest in Residence in 2022 and serves as its creative director. The label built its reputation on 100 percent cashmere knitwear before this season’s move into denim, and currently operates stores in New York and Los Angeles alongside its online shop and wholesale partnerships.

Since launching, the brand has attracted a strong celebrity following. Taylor Swift was seen wearing a cashmere pique polo from the label in New York in June, while Hadid’s sister, model Bella Hadid, wore a wool-blend cable cardigan in an Instagram video. Model Hailey Bieber also attended the opening of the label’s Los Angeles store.

Hadid is the daughter of Palestinian-American property developer Mohamed Hadid, who moved to the US as a teenager, and Dutch former model Yolanda Hadid. Beyond her work with Guest in Residence, she walked in Balenciaga’s Fall 2026 couture show in Paris this July her first couture runway appearance in four years wearing a feathered hood that covered all but her face. In April, she fronted a Miu Miu leather goods campaign photographed by Steven Meisel, and in May she served as a mentor and judge at a Victoria’s Secret casting call in Miami.