Gigi Hadid and Tommy Hilfiger Share a Stylish Reunion in New York
US-Dutch-Palestinian model Gigi Hadid stars in Tommy Hilfiger’s fall 2026 campaign, shot on location at The Plaza Hotel in New York.
The 30-second film, part of a campaign titled “Only in New York,” opens on a wide shot of the Manhattan skyline at dusk before shifting to yellow taxis lined up outside the hotel and a gold luggage cart stacked with a striped hard-shell suitcase and a red and navy duffel bag.
Hadid appears inside one of the hotel’s gilded elevators, singing along to music through white wired earphones. She wears a brown shearling jacket with a cream fleece collar and cuffs over a gray marled sweatshirt printed with the label’s name and the year 1985 in dark red, paired with a brown leather belt and pale blue wide-leg jeans. A later scene shows her dancing down a marble corridor in the same outfit.
American football player Travis Kelce, recently named a global brand ambassador for the label, leads the cast, appearing in a navy peacoat over a cream cable-knit turtleneck, as well as in a burgundy and navy varsity jacket. South Korean singer Jisoo wears a black jacket with a contrasting white collar over a printed T-shirt.
The cast also includes South Korean DJ Peggy Gou, American tennis player Frances Tiafoe, former NBA player Carmelo Anthony, and designer Tommy Hilfiger himself alongside his wife, Dee Hilfiger.
Hadid has worked with the label since 2016, when she began designing a series of capsule collections for the brand.
The campaign arrives amid a busy stretch for Hadid, who released the fall collection for her own label, Guest in Residence, on August 27. The launch marked the brand’s first move beyond knitwear, introducing a women’s denim line developed with American designer Benjamin Talley Smith. Her sister, model Bella Hadid, starred in the accompanying campaign, “Guest in the West,” with the pair appearing as cowgirls facing each other across an open field in cowboy hats — their first joint campaign since Versace’s spring 2022 campaign.
Bella shared her excitement on Instagram, writing: “You’re telling me I’ve got a built-in best friend with the best cashmere company ever and she asked me to be the face of her new collection and do what I love? The answer will always be yes.”
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