How Bella Hadid Marked Her Brand’s Second Anniversary Milestone
Supermodel Bella Hadid marked an important milestone this week, celebrating the second anniversary of her cosmetics brand Orebella while sharing heartfelt appreciation for the community that has supported the venture.
The 29-year-old US-Dutch-Palestinian model took to Instagram to acknowledge the occasion, expressing genuine gratitude for how far the brand has come. “What started as a dream in my heart has become something so much bigger than I could have imagined, because of you,” she wrote, emphasizing that fans of the brand are the reason for its success.
Hadid underscored her personal commitment to quality and authenticity. She stated that nothing she releases is something she wouldn’t use herself, and she wouldn’t bring products to market that don’t feel “100% perfect” in her eyes. This philosophy reflects a broader approach where she and her team work for customers, aiming to make them feel her dedication every time they engage with Orebella.
The brand, which launched in 2024 with a bestselling line of clean fragrance mists, reflects Hadid’s deep personal connection to scent. For her, fragrance has always been central to life—a tool for feeling in control of identity and surroundings, from home environments to personal energy and connections with others. Orebella emerged as her answer to traditional perfumes, offering alcohol-free alternatives that prioritize clean ingredients.
Recently, Hadid introduced a collection of new scents, with Jasmine Blues standing out as particularly meaningful. The fragrance serves as a tribute to her Arab heritage and Palestinian roots. The inspiration came from a small book about native Palestinian flowers, with jasmine holding deep cultural significance throughout the region.
According to Hadid’s explanation to Vogue US, jasmine represents purity, beauty, and cultural identity specifically in Palestinian tradition. The fragrance itself is described as “a luminous, shimmering white floral bloom of creamy jasmine and rose petals blended with the aquatic softness of blue lotus and fresh eucalyptus.”
This deeper storytelling behind Jasmine Blues exemplifies Orebella’s broader approach. Each creation connects to meaningful narratives, whether personal spiritual practices, family heritage, or individual beauty rituals. The brand’s philosophy emphasizes scent layering as both an art form and an expression of self.
The two-year journey has demonstrated how a celebrity-backed venture can succeed when rooted in genuine passion rather than commercial opportunism. Hadid’s willingness to invest time in product development, to prioritize quality over quantity, and to share her heritage through fragrance creation suggests Orebella appeals to consumers seeking authenticity in beauty brands.
As the brand continues expanding its offerings, Hadid’s commitment to her original vision remains evident—creating products that make people feel connected to themselves, their memories, and their cultural identities.
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