Dystinct and Puma Middle East Celebrate Style with the New ‘Suede’ Campaign
DUBAI — Moroccan-Belgian artist Dystinct is the face of Puma Middle East’s latest “Never Not Suede” campaign, a regional initiative celebrating the cultural legacy of the sportswear brand’s iconic Suede sneaker.
Marking Puma Middle East’s first regional collaboration of its kind, the campaign explores the influences that have shaped Dystinct’s identity through three defining worlds — music, fashion, and sport — each paired with one of the latest Suede colorways: classic black, coffee brown, and bold orange.
The campaign highlights the Suede as a platform for self-expression, encouraging individuals to create and remain authentic. First introduced in 1968, the Puma Suede has become a cultural staple across generations, embraced by athletes, musicians, skaters, dancers, and creatives.
Each chapter of the campaign reflects a different aspect of Dystinct’s identity, from his musical journey to Moroccan street culture and sporting passions. The artist, known for his genre-blending sound and connection to his heritage, said the collaboration celebrates authenticity and creative freedom.
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