The world's tallest building's façade featured the newest men's fragrance from Dubai's Kenz de Rasasi, four days after it won a Guinness World Records title in Nepal's Everest area. Through the sale of the first bottle, AED 260,000 was donated to Dubai Cares as the evening came to an end. Two incredible heights.
From Address Dubai Mall in Downtown Dubai, about 200 invited guests took in the view. The animation featured the bottle, the Kenz de Rasasi brand, the tower crystallising from base to spire, and the slogan, "Nature built its highest peak." The following one was constructed by us.
Mr Ismail Anis, Vice Chairman of AAR Group and co-founder of Kenz de Rasasi; Mr. Anis Abdul Razzak, Owner of Rasasi Perfumes and Chairman of AAR Group; and Mr. Ishaq Anis, Deputy Chairman of AAR Group and co-founder of CANÉZA, welcomed everyone to the event, which was hosted by broadcaster Kris Fade. The launch video in Nepal came next.
Shortly after the announcement, Nima Tenji Sherpa, a 12-time Everest climber, took Carry No. 001 to the stage, having carried the first bottle to the launch location on November 2.
Kanzy El Defrawy, Senior Guinness World Records Adjudicator, then officially recognised Kenz de Rasasi as the Guinness World Records title holder for the highest altitude perfume product launch event, presenting the certificate on stage.
