Chopard Launches New Visual Campaign Starring Bella Hadid
The union of timeless elegance and modern style finds a perfect muse in Bella Hadid. The US Dutch Palestinian model, a key face for the prestigious maison Chopard, has once again taken center stage in the brand’s latest visual campaign, reinforcing a partnership built on mutual appreciation for artistry and design.
In a series of recent Instagram posts, Chopard showcased Hadid’s innate ability to blend high jewelry with effortless, off-duty style. In one striking image, she masters the art of understated dressing. Clad in classic blue jeans and a crisp white T-shirt, she elevates this minimalist canvas with exquisite pieces from Chopard’s Happy Hearts collection. The look is a study in refined stacking: five delicate gold bracelets, each adorned with the collection’s signature heart motif, grace her wrist. A matching gold heart necklace rests softly at her neckline, complemented by a coordinating ring and watch, creating a harmonious symphony of sentimental design.
Another capture reveals a more dramatic yet equally chic ambiance. Against the backdrop of a black halter-neck top, Hadid wears rose-gold rings and a stacked bracelet set from the same beloved collection, the heart-shaped details offering a touch of romantic warmth.
This collaboration, which began in 2017 when Hadid became one of the faces of Chopard’s high jewelry collections, has flourished over the years. She has been a constant presence in the brand’s campaigns and a radiant ambassador on the world’s most prestigious red carpets. From the Cannes Film Festival to the Met Gala and Paris Fashion Week, Hadid has consistently chosen Chopard to complete her most iconic looks.
Just last August, she starred in the campaign for the dazzling L’Heure du Diamant collection, with behind-the-scenes footage capturing her in a white halter-neck dress, the sparkling jewelry pieces illuminating her features.
Beyond her work with Chopard, Hadid recently welcomed the new year with intimate celebrations in Aspen. For the final moments of 2025, she selected a breathtaking sheer-black lace gown by Lebanese designer Georges Chakra, its bodice intricately embroidered with crystals and framed by sculpted lace appliques. Surrounded by friends in a cozy mountain lodge, the celebration—complete with a fire pit and fine dining—embodied a blend of natural warmth and sophisticated glamour, much like her signature style.
Through this enduring partnership, Bella Hadid does more than wear jewelry; she embodies the spirit of Chopard—a spirit where heritage craftsmanship meets contemporary heart, and every piece tells a story of emotion and elegance.
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